Commercial initiatives with community benefit - Intesa Sanpaolo
Commercial initiatives with community benefit
Within the scope of the commercial initiatives with community benefits, the Group’s interventions were mainly aimed at the furtherance of the following objectives:
safeguarding and enhancing the country’s cultural heritage, by promoting and sharing the Group’s artistic heritage with the public, supporting the main cultural and music initiatives and making them accessible to a wide and varied audience. These activities include collaboration with the most important Italian theatres (Teatro alla Scala, Teatro Regio, Piccolo Teatro, Teatro Franco Parenti e Teatro Piemonte Europa), with the most prestigious cultural festivals (e.g. International Music Festival MITO, Piano City Milano e Palermo, “Festival dei due Mondi” in Spoleto, Rossini Opera Festival, “TorinoDanza”, “Torino Estate Reale” e “Narrazioni Jazz”) and with some of the most famous editorial and cinematographic initiatives (Bookcity, Torino International Book Festival, La Milanesiana, Torino Film Festival, Capri e Hollywood – The International Film Festival, Festivaletteratura di Mantova e JazzMI, FAI Luoghi del Cuore);
support the debate among stakeholders to foster new opportunities for economic and social development (Trento Economy Festival, V Edition of Biennial Democracy, Food & Science, Financial Times Clean Energy Week-Circular economy Summit and Alter Eco organized by TedxTorino);
develop training opportunities for young people (collaborations with the main Italian institutes and universities such as Intercultural Foundation, IULM, Publitalia, EUI, Scuola Sant'Anna di Pisa) and projects for the inclusion of women in the labour market (Workher, Women Value Company, Bellisario Award, Inspiring Girls of D-Value);
promoting sustainability as a value for businessesand a confidence factor for customers through participation in initiatives within the scope of Corporate Social Responsibility. In particular, the bank hosted at the Skyscraper of Torino “Sharing Italy” a two-day of comparison and debate on the issues of entrepreneurial vitality of Italy, innovation and models of social entrepreneurship. In this context, the territorial road show dedicated to the diffusion of the "Planning the Future" Agreement between Intesa Sanpaolo and Confindustria Small industry is also placed with the aim of promoting the dissemination of business culture and developing the role of the bank as a “growth accelerator“;
Support initiatives aimed at combating the social hardship (Banco Alimentare Onlus for the Day of the Food Collection and Banco Farmaceutico Onlus for the National Medicine Collection Day) and to support the medical-scientific research (Fondazione Umberto Veronesi , Fondazione Policlinico Universitario A. Gemelli, Lierac, RUN4ME);
disseminating the values of sport, especially among young people to point out adherence to the universal values that it represents such as commitment and respect for the rules (Junior Armani Basket Milano’s Project, University Master of I Level in Strategies for the Sport Business organized by Verdesport in collaboration with Ca’ Foscari University of Venice).
Commercial initiatives are governed by specific Communications Rules of the Intesa Sanpaolo Group, that govern the objectives of sponsorship activities, require consistency with the values of the Group and set out the components to measure in the assessment phase to maximise efficiency in evaluating economic sustainability. Among the beneficiaries of our sponsorships, the policy excludes: private individuals; political parties, movements and associated organizational structures; trade unions or supporting organisations; service clubs; recreational groups; schools except for initiatives with exceptional social, cultural and scientific importance; gambling; firearms exhibitions; dangerous, violent or hunting based sports events.