Commercial initiatives with community benefit - Intesa Sanpaolo
Commercial initiatives with community benefit
Within the scope of the commercial initiatives with community benefits, the Group’s interventions were mainly aimed at the furtherance of the following objectives:
safeguarding and enhancing the country’s cultural heritage, by promoting and sharing the Group’s artistic heritage with the public, supporting the main cultural and music initiatives and making them accessible to a wide and varied audience. These activities include collaboration with the most important Italian theatres (Teatro alla Scala, Teatro Regio, Teatro del Maggio Musicale Fiorentino, Teatro Comunale di Vicenza, Piccolo Teatro, Teatro Franco Parenti, and Teatro Piemonte Europa). One of the more notable projects is La Scala UNDER30, in collaboration with Teatro alla Scala, which seeks to get younger generations interested in opera and classical ballet. Various are the partnership with the most prestigious cultural festivals (MITO SettembreMusica, International Music Festival, PianoCity Milano and Palermo, the Festival dei Due Mondi in Spoleto, Rossini Opera Festival, TorinoDanza, Torino Estate Reale, Torino Jazz Festival, Umbria Jazz and JazzMI, with around 80 concerts, and featuring big international stars and Italian and European up-and-comers in the world of jazz.
support the debate among stakeholders. The partnership with the Trento Festival of Economics was renewed once again in 2018, that revolved around the theme of “Technology and work”. The festival’s goal was to analyse the relationship between employment and new technologies to understand the impact that these have on the labour market. For the fourth consecutive year, Intesa Sanpaolo also supported the Festival Città Impresa (“Enterprise City”) in Vicenza, an event devoted to industrial regions that provides an international discussion platform on issues relating to the economy, politics and culture, bringing together opinion leaders, businessmen and representatives from civil society. For the first time in 2018, Intesa Sanpaolo supported the Memoria Festival in Mirandola; a biennial event dedicated to collective and individual memory being a social value and shared asset. Intesa Sanpaolo also took part in the Limes Festival, which saw Italian and international experts coming together in Genoa for three days of conferences and round tables on the most current geopolitical issues. As well as this, the activities organised for Matera 2019 - European Capital of Culture have begun, and will continue throughout 2019, with various events, exhibitions and original cultural productions planned, some of which will be set up in collaboration with the Bank.;
develop training opportunities for young people: worthy of mention is the partnership with the Intercultural Foundation, which promotes and organises international exchanges between young students and also receives support with the provision of annual study bursaries for upper secondary school students, so that they can experience life and study abroad, being hosted by local families and attending a local school;
promoting sustainability as a value for businessesand a confidence factor: with regard to inclusion, the Bank together with the Bellisario Foundation, promoted the third iteration of Women Value Company, a prize awarded to small and medium-sized enterprises that have stood out for implementing gender equality policies, to ensure men and women have equal opportunities and recognition in their careers.On the social front, there is the notable example of the collaboration with the Umberto Veronesi Foundation, including through supporting the Lierac project RUN4ME, in which the funds collected from subscriptions are used for breast cancer research projects. Bank has also contributed together with Friends for Health Onlus and the A. Gemelli Policlinico Universitario Foundation to set up the Naples and Rome stages of Tennis & Friends – Health and Sport…Sport is Health, with the aim of creating awareness for the prevention of thyroid and metabolic conditions. In addition, the partnership with the Juniors Project of Armani Basket Milan and the Level I University Masters in Strategies for Sports Business was announced, organised by Verde Sport in conjunction with the Ca’ Foscari University in Venice;
Commercial initiatives are governed by specific Communications Rules of the Intesa Sanpaolo Group, that govern the objectives of sponsorship activities, require consistency with the values of the Group and set out the components to measure in the assessment phase to maximise efficiency in evaluating economic sustainability. Among the beneficiaries of our sponsorships, the policy excludes: private individuals; political parties, movements and associated organizational structures; trade unions or supporting organisations; service clubs; recreational groups; schools except for initiatives with exceptional social, cultural and scientific importance; gambling; firearms exhibitions; dangerous, violent or hunting based sports events.