A commitment which falls within the realm of the Intesa Sanpaolo Group’s expertise is the dissemination of knowledge related to economic/financial issues, to make people more aware of their financial choices, with special emphasis on the new generations. In this regard, numerous initiatives are put in place whereby the Group provides, without any commercial purposes, its expertise and consultancy on savings management and family budget matters.
The Intesa Sanpaolo Group is actively involved in initiatives to develop and spread financial and economic knowledge, in particular to young people, ever more in need to make relevant choices for their welfare (pensions, investments, savings). The attention that the world of finance addresses to this issue has led the Italian Banking Association to set up the "Foundation for Financial Education and Saving" (Fondazione per l'Educazione Finanziaria e al Risparmio).
Financial culture at school: preparing to choose
Since the school year 2008/2009 Intesa Sanpaolo has been promoting with Osservatorio Permanente Giovani – Editori, the project that has been renamed “Young Factor” since May 2014. The program is dedicated to secondary school students and in 2018 involved around 2,176 schools, 22,908 classrooms and 595,608 students.
In May 2014, the redesign of the project was launched as part of an event aimed at raising awareness among Institutions, operators in the sector and the media on the need to invest in the dissemination of an economic and financial education aimed at young people.
Developed as part of the “Il Quotidiano in Classe initiative” - which, through the reading of several newspapers in comparison, aims to help young people develop the critical spirit necessary to be free citizens tomorrow, the project aims to promote the dissemination of the economic-financial culture among young people, providing knowledge supports useful for making informed choices for their future, encouraging the formation of responsible citizens.
The initiative makes use of a number of tools: a "Workbook," to support teachers in carrying out the activity; 10 video clips, 10 video clips on current issues by Professor Alberto Banfi, scientific and educational coordinator of all the proposed training activity and 5 meetings on the territory with journalists.
The Savings Museum is a multi-media, interactive museum set up in 2012 by Intesa Sanpaolo. Dedicated to families, adults and children, the museum explains the concepts of saving and investing with a clear, simple language, to help improve financial literacy. In 2013 it founded the International Federation of Finance Museums (IFFM) in collaboration with the Museum of Global Finance in Beijing, the Museum of American Finance in New York and the Global Financial Literacy Excellence Center in Washington, and became co-chair in 2015.
In collaboration with member institutions of the IFFM, a number of concrete proposals were made in 2016 to encourage the greater involvement of women in financial issues ("Addressing the gender gap in financial literacy: a practical toolkit"). Other initiatives particularly for women were also been adopted, with the aim of breaking down the gender gap in financial education. These include "Rischiare? È un mestiere da donne" (Taking risks? It's a woman's job), designed to encourage debate among adult women on how to gain more awareness and promote saving. The new "It’s up to you" workshop for 11 to 14 year-olds, which is part of the same theme, helps youngsters to plan their personal finances without gender stereotypes.
Numerous initiatives were set up for all types and levels of schools, starting from the three-year project MOney Learning, developed with the European Investment Bank and Fondazione per la Scuola della Compagnia di San Paolo. The aim of MOney LEarning is to offer new learning opportunities to children of elementary schools in remote areas of Piedmont, who are brought to Turin without any disbursement by families and can have access free of charge to the Savings Museum, where they participate to a guided tour about the meaning of savings and the history of the currency. The Museum also participated with the Foundation for Financial Education and Savings and the Italian Banking Association at the first edition of the "Fuoriclasse della Scuola", an initiative that rewards students of the high schools who win the School Olympics, competitions organized annually by Ministry of Education and Research. For the occasion, a Campus on Financial and Entrepreneurship Education was organized and hosted at the Museum, where the 45 selected students were able to meet successful business men and start-uppers, to know about international financial institutions and to attend workshops about team building and soft skills strengthening. Also the second edition of "IL MIO POSTO NEL MONDO", festival dedicated to human capital, was dedicated to students of the high school who, in this occasion, had the possibility to discuss with affirmed personalities in different professional fields.
The numerous events targeted to schools organised in 2016 by the Museum include: the conference "Il risparmio e la società giusta" (Saving and the right society), within the Salone del Risparmio of Milan; the "No cash world" workshop, within the No Cash Day and the Salone dei Pagamenti of Milan; the conference"Denaro sporco: seguirne le tracce per la tutela della legalità" (Dirty money: tracking to protect legality) as part of the Forum on Fiscal and Economic Legality; the presentation of the book "Attenti a quei soldi" (Careful with that money) and children's workshops during the Turin Book Fair, in partnership with the Bank of Italy's Turin branch.
To mark National Saving Day, the Museum also promoted "Arte del Risparmio” (The Art of Saving), a week of events (exhibitions, workshops, etc.) for young children and adults, in association with Gallerie d'Itala and the Historical Archive of Intesa Sanpaolo. Starting from the experience at the Book Fair, further book presentations have been organized, such as "Scelgo dunque sono. Guida galattica per gli irrazionali in economia" (I Choose, So I am. Galactic Guide to the irrational in economics) by Prof. Luciano Canova and "Fate il nostro gioco" (Make Our Game) by Paolo Rizzuto and Diego Canova.
Lastly, activities continued to develop new content, with the e-book "Le parole della finanza" (A finance glossary), which is the second of three publications that present comprehensible, concise explanations of the most common terms used concerning loans, finance and risk. Read more