Internal communication: company culture, cohesion and sense of belonging
The main aim of Internal Communication activities is to develop a common culture based on company values and to encourage a sense of belonging amongst colleagues, through the partnership with all the company departments, the coordination of Group initiatives and internal communication tools. An integrated system of tools, such as Intranet, Corporate Tv, house organ and employees structured listening, encourages the diffusion of new business and professional models, by supplying appropriate information and motivation, which facilitate involvement, sharing of aims and active participation in change.
The collaboration of colleagues who work in Banca dei Territori, Head Office Departments and in the Group companies, in Italy and abroad, is essential to the achievement of the Internal Communication targets. People who know their business and their communication needs give a voice to the company areas, encourage the spreading of information, consolidate the involvement of people and their sense of belonging. They are partner in listening, planning and consulting activities as well as in producing internal communication content.
The new Intesa Sanpaolo Intranet combines over 100 sections in one single environment and represents the map of knowledge across the entire Group. Born in 2011 as a result of a need analysis project which involved all the organisational structures, the Intranet provides colleagues with a tool that is: simple, thanks to a single search engine across the bank and a common graphical layout throughout each and every section, personalised, with favourite links, subscription for contents of interest, and personal phone book, operational, with an Intranet Store containing all the working tools for the main professional families. Used by over 64,000 colleagues in Italy, the Intranet is broken down into two thematic macro-areas which can be accessed from the home page: Persons for human resources content, and Group for business content.
The Web Tv currently has 21 channels for colleagues in Italy and abroad: 20 for business units, commercial areas and foreign banks and 1 nation-wide. The channels concern Banca dei Territori and its 7 Regional Governance Centres, Corporate and Investment Banking Division with its foreign departments, as well as the International Subsidiary Banks Division with its 10 Subsidiary Banks. The production includes programmes of general interest and others designed and accessible only by colleagues in their specific areas; two thirds of the programming offer are allocated to dedicated channels and one third to the national channel. These programmes have helped reduce the number of meetings held across the territory and, consequently, the associated costs.
Since November 2013, the extention of Web Tv programs to the international departments and Subsidiary Banks helped bridge the gap between colleagues, with the aim of increasing the sense of belonging to one, large Group. Each country has its own channel with programs both in the local language and in English. The Web Tv is now available not only from the office, but also from home and mobile devices. For this project, in November 2015 , within the 2015 Feiea Grand Prix (Feiea is the European Association for the Internal Communication) Intesa Sanpaolo was awarded as the Best multi-national communication strategy and the Best audio-visual communication.
Conceived as Mosaico online to complement the hard-copy magazine, Mosaico is now the only house organ, accessible from the Intranet home page. It offers information and insights about events and projects concerning the Group to all colleagues. Articles, editorials, interviews and insets are enriched by a photo gallery, videos and audio clips and are distributed across six sections: In Azienda, Persone, Spazio Territori, Cultura&Società, Focus On and Fuori Orario.
Newsletter for Branch Managers
The fortnightly newsletter is emailed to 4 thousand Branch Managers of the Banca dei Territori Division and focuses on trade and management issues with a special attention to market. With the launch of the Banca dei Territori new business model, seven issues are published that include, in addition to national contents, some pages with specific insights for the 7 Regional Governance Centres.