Intesa Sanpaolo stands out for its deep-rooted attachment and commitment to sustaining the communities in which it operates.
The activities and contribution are closely monitored in their evolution. Although the diversity of the initiatives, of the target areas and of the beneficiaries makes it impossible to provide a full summary analysis of beneficiaries and benefits obtained, for the case studies presented we tried to provide a feedback on the assessment of the impact achieved.
The Piazza dei Mestieri project was born in Torino in 2004, with the aim of helping socially and economically disadvantaged adolescents at risk of becoming marginalised.
The activities of the Piazza project help adolescents develop practical skills and learn trades in sectors most useful to local businesses such as catering, pastry and bread making, beer and chocolate production, hairdressing and IT, by offering free training courses leading to a professional qualification and related job opportunities.
Intesa Sanpaolo has supported Piazza dei Mestieri since 2010. Specifically, in 2014 Intesa Sanpaolo has contributed towards various aspects of the activities of the Foundation:
the canteen, open to all enrolled students as part of the scholarship programme and determined on a dual criteria based on income (the families of most of the adolescents remain below or close to the poverty line) and merit (with the canteen run by students attending the cookery courses);
romoting various cultural activities (music, theatre, exhibitions, talks) and providing productive ways to spend free time;
the development of Piazza dei Mestieri in Catania;
mentoring to support successful entry into employment (work experience, apprenticeships and coaching) both during the programme and via the internal Job Centre which supports the young people for two years following the completion of a qualification or professional diploma.
Various specific activities have been gradually added to the structured training: from the Casa dei Compiti (Homework House) launched to help young people struggling in Torino schools, supporting ethnic integration, providing counselling for those affected by bullying, to the rehabilitation of young people guilty of criminal offences.
CONTRIBUTION IMPACT ASSESSMENT 2014
€ 250,000 cash contributions
1,485 beneficiaries 583 enrolled students in Torino, of whom 300 received scholarships 391 enrolled students in Catania A further 511 youths have taken part in specific projects, including: - 230 secondary school students attended the after school "Casa dei Compiti" - 30 secondary school students received counselling to help with the effects of bullying - 51 youths at risk of early school leaving participated in courses tailored to their needs - 200 youths classified as NEETs* received guidance around employment and budgeting, and were provided with work experience
* NEET stands for "Not (engaged) in Education, Employment or Training.
What changes for the beneficiaries? The full number of enrolled students and project participants (1,485 youths) experienced a positive change in their behaviour and attitude. 81% of beneficiaries, 1204 youths (those enrolled for the school year and those attending the Casa dei Compiti) developed new skills and increased their personal effectiveness. Of these 300 experienced a direct positive impact on their well-being through receipt of scholarships; 147 youths also experienced a positive impact on their quality of life, transforming from a state of marginal exclusion to becoming active citizens in control of their destiny, of which: - 117 students achieved a qualification (68% of the total enrolled in 2014), completed their studies, found a job and moved into a work placement; - 30 youths suffering from bullying or at risk of early school-leaving returned to normal education with good results.
What changes for the beneficiary body? The contribution enabled the Fondazione Piazza dei Mestieri to improve their existing services and to expand the activity to new users (in particular by exporting the Piazza dei Mestieri model to Catania).
What changes for the community? The project successfully reintegrated hundreds of youths in serious difficulty who, if abandoned, would often have risked falling into anti-social activities, creating a social and economic cost to the community. The initiatives carried out also serve as an example for the region. Social services, the parishes, schools, police forces and voluntary groups all consider the Fondazione to be a focal point for the welfare system locally.