Commercial initiatives with community benefit - Intesa Sanpaolo
Commercial initiatives with community benefit
Within the scope of the commercial initiatives with community benefits, the Group’s interventions were mainly aimed at the furtherance of the following objectives:
safeguarding and enhancing the country’s cultural heritage, by promoting and sharing the Group’s artistic heritage with the public, supporting the main cultural and music initiatives and making them accessible to a wide and varied audience. These activities include collaboration with theatres and cultural festivals, such as the MITO International Music Festival and the "I Luoghi del Cuore" (Places of the heart) project, developed with FAI-Fondo per l’Ambiente Italiano (Italian Environmental Fund) that in 2016 launched the eighth census;
supporting research to promote new opportunities for economic and social development through partnerships with leading foundations and institutions such as Istituto Toniolo with the Youth Report 2016, Centro Einaudi with the Indagine sul Risparmio e sulle scelte finanziarie degli italiani (Survey on Savings and on the financial choices of Italians) and Community Media Research for the research LaST (Laboratory on Society and Territory), survey to collect values, orientations and expectations of Italians towards quality of life, citizenship, forms of social and community cohesion;
promoting sustainability as a value for businesses and a confidence factor for customers through participation in initiatives within the scope of Corporate Social Responsibility;
collaborating with academic institutions and leading trade associations to foster dialogue with entrepreneurial system in order to promote innovation and sustainable economic growth of the communities, the diffusion of business culture, generational change and the growth of new entrepreneurship;
supporting the country agri-food entrepreneurship through partnerships with initiatives promoted by Coldiretti and Confagricoltura and with the Ministry for Agricultural Food and Forestry Policies;
fostering training opportunities for young people: financial literacy project in collaboration with Osservatorio Permanente Giovani - Editori (Permanent Observer on Youth and Publishing); Intercultural exchanges and agreements with universities for master and scholarships; Power U Digital in collaboration with the ManpowerGroup's Human Age Institute Foundation to enhance digital culture and education of young people; Scala UNDER30 to spread the musical culture among the new generations;
promoting the inclusion of women in the labour market through the support of WorkHER, innovative web platform that promotes the matching between women and work;
combating social hardship through targeted initiatives such as: the Food Collection Day which in 2015 collected 8,500 tons of food distributed to more than 8,000 charitable organizations to help about 1 million and a half people in need; the Giornata di Raccolta del Farmaco (National Medicine Collection Day), supported at national level for the first time in 2016, which has collected over 300,000 medicine packs distributed to approximately 1,500 charitable organizations to help over 400,000 people;
disseminating the values of sport, especially among young people to point outadherenceto the universal valuesthat it represents suchasdedication andcommitment toovercoming individual limits, principles that are common also to the best corporate culture.
Commercial initiatives are governed by specific Communications Rules of the Intesa Sanpaolo Group, that govern the objectives of sponsorship activities, require consistency with the values of the Group and set out the components to measure in the assessment phase to maximise efficiency in evaluating economic sustainability. Among the beneficiaries of our sponsorships, the policy excludes: private individuals; political parties, movements and associated organizational structures; trade unions or supporting organisations; service clubs; recreational groups; schools except for initiatives with exceptional social, cultural and scientific importance; gambling; firearms exhibitions; dangerous, violent or hunting based sports events.