Our identity, built on strong and shared values and marked by a responsible attitude, compels us to commit towards social and environmental responsibility, in addition to setting earning objectives. Therefore we pursue our growth objectives with responsibility based on the following strategic lines:
we are close to our customers, family and people through specialised service models focused on changing needs during all stages of life, innovating the relationships and continually making our services and products simpler and more accessible;
we support businesses, diversifying our business offerings based on their needs for growth, risk profile and life cycle, supporting sound business projects and facilitating their growth, promoting the consolidation and internationalisation of enterprises, also paying attention to social and environmental sustainability criteria;
in all contexts in which we operate, we promote initiatives that strengthen the whole economic system, by supporting investments in infrastructures, innovation and the third sector, under the principle of financial inclusion over the medium-term;
we promote the development of our peoplethrough customised training, committing to improve labour relations, the working environment and communication, incentivising people through systems that are also linked to customer satisfaction;
we improve the quality of life in the company and the wellbeing of people, evolving and innovating the welfare system, strengthening efforts to balance work and private life;
we preserve the environment and we fight against the climate change by reducing the impacts from our activities by monitoring and improving energy efficiency by offering “green” products and services and by driving our credit operations also based on environmental criteria.
we continuously strengthen our ability to interpret the needs of the territories and to meet local expectations, including by strategically planning our initiatives in the cultural area, considering them to be an essential part of our social responsibility, making the Group’s rich architectural and artistic heritage accessible and available throughout the territory. we foster access to culture and art for all, especially young people because we believe that art and culture are key to understanding the dynamics of the evolution of society and that they are the foundations of social dialogue and the very meaning of citizenship.