To ensure a high degree of customer protection and excellence in the quality of products sold, Intesa Sanpaolo promoted a business model centred around counselling. This approach allowed us to focus the offer on customers’ needs, to make the business proposal easier and more effective and to foster purchase awareness.
To provide solutions consistent with customers’ needs, an innovative modular sales process based on simplicity and customisation has been implemented.
The trading platform simplifies internal processes and during the activation of Conto Facile and the new "XME Account", which replaced it in the offer since late September 2016, or the proposal of Mutuo Domus, the modular bank account and mortgage dedicated to Intesa Sanpaolo retail customers, guides the manager through the different stages of the relationship with the customer: from the interview that permits an understanding of their specific needs to the identification of the most suitable offer. The proposal that is delivered to the customer is characterised by maximum customisation and cost transparency as each selected product has a specific monthly price.
Even the contracts, drawn up during the purchase stage, are easier to understand thanks to the use of two documents: a brochure listing all the regulations and a customised service adhesion form.