A commitment which falls within the realm of the Intesa Sanpaolo Group’s expertise is the dissemination of knowledge related to economic/financial issues, to make people more aware of their financial choices, with special emphasis on the new generations. In this regard, numerous initiatives are put in place whereby the Group provides, without any commercial purposes, its expertise and consultancy on savings management and family budget matters.
The Intesa Sanpaolo Group is actively involved in initiatives to develop and spread financial and economic knowledge, in particular to young people, ever more in need to make relevant choices for their welfare (pensions, investments, savings). The attention that the world of finance addresses to this issue has led the Italian Banking Association to set up the "Foundation for Financial Education and Saving" (Fondazione per l'Educazione Finanziaria e al Risparmio).
A project that Intesa Sanpaolo has been promoting with Osservatorio Permanente Giovani - Editori (Permanent Observer on Youth and Publishing) since the school year 2008/2009, is the initiative "Cultura finanziaria a scuola: per prepararsi a scegliere" (Financial culture at school: getting ready to make choices). This project is also dicated to secondary school students and in 2015 involved more than 500,200 students and more than 19,200 classrooms. The partnership has been renewed until the school year 2016/2017. The initiative makes use of a number of tools: a "Workbook," developed together with the Research Department of Intesa Sanpaolo, to support teachers in carrying out the activity; video clips, an annual training workshop for the teachers with the participation of academics, representatives of the bank and training experts. In 2014 the "Young Factor" project was launched, which until the school year 2020/2021 will promote, thanks to the involvement of Intesa Sanpaolo together with Unicredit and Monte Paschi di Siena, a series of initiatives to foster a higher level of economic and financial knowledge in Italian students. To learn more, visit the Observatory website.
The Savings Museum, sponsored by Intesa Sanpaolo, was opened in 2012 in Turin. It is the first multimedia and interactive museum dedicated to the issues of the economy and savings and aims to help the community to reflect on related issues and to learn basic concepts in order to navigate the investment sector. In 2013 it founded - in collaboration with the Museum of Global Finance in Beijing, Museum of American Finance in New York and Global Financial Literacy Excellence Center in Washington - the International Federation of Finance Museums. During the 2015 Annual Meeting, that gathered Museums from 15 countries, the Director of the Savings Museum was appointed as Chair of the Federation together with the Chinese founder.
In the past few years, the activity was addressed mainly towards young people, to raise awareness on these issues and offer a knowledge base essential for their future. Expo Milano 2015 provided the opportunity to talk about savings not just with regard to finance, but also resources. The Museum launched several initiatives to make young people think about food waste, its impact in terms of costs and how to combat it: a sitcom in four episodes "Senti un po’"(Look here); the exhibition "Think, Eat and Save"; the show/lab for children "In the kitchen with For & Mika" held at the Museum and at Expo 2015 in partnership with Piccolo Teatro; the Sustainable Economy Day, event targeted to the middle school students on food saving and environmental sustainability, in cooperation with Fondazione per l’Educazione Finanziaria e al Risparmio and Barilla Center for Food & Nutrition.
Thanks to the development and consolidation of an effective partnership with the bodies which at national and international level operate in the field of financial education, several initiatives for children and students have been realized: a new teaching laboratory, "Shopping through times", was designed in collaboration with the British Museum to make children understand the concept of inflation and its effects on the spending power and a collaboration with Fondazione Ospedale Infantile Regina Margherita in Turin was launched for the implementation of educational workshops for children patients.
Several projects have been carried on with schools: within the initiative "Conta e Racconta", in collaboration with Fondazione per la Scuola, CeRP Collegio Carlo Alberto e Ufficio Scolastico Regionale del Piemonte, a financial education lab was developed, targeted to 22 primary school classes, which provides for a series of fun and creative activities with the aim to help people understand the concepts of quantity, risk and change; a collaboration with Assonebb (Associazione Nazionale per l'Enciclopedia della Banca e della Borsa) started to create a series of 10 web seminars on financial education aimed at teachers of secondary school. Finally, a project in collaboration with the network of Economic Social schools in the Lazio region was launched with the aim to create a financial education workshop at their premises, also with selected material from the Museum. Within the Turin International Book Fair, in cooperation with the Turin branch of the Bank of Italy, joint initiatives on financial education have been organized for students. Numerous the events realized by the Museum or to whom it participated in 2015: the photo exhibition "Scatta il Risparmio", in collaboration with Assogestioni; the conference "People first. Savings and human capital for a better future" held at Salone del Risparmio in Milan, targeted to an audience of about 1,000 high school students; the event #ILMIOPOSTONEL MONDO, with Circolo dei Lettori di Torino, Fondazione Teatro Ragazzi e Giovani, Magazzini Oz.
A lot has been done, finally, to monitor the effectiveness of financial education towards young people and to share best practices: the museum joined, as a partner, the project which intends to monitor financial education initiatives in Italy, project coordinated by Fondazione Rosselli, in partnership with Bank of Italy, Consob, Covip, Ivass and Fondazione per l’Educazione Finanziaria e al Risparmio; contributed to the fulfillment of a test to evaluate the effectiveness of the workshop activities aimed at teenagers, conducted in collaboration with Isbank Museum Istanbul and Museo Interactivo de Economia (MIDE) of Mexico City; was involved in the project FIN-KIT "Financial Literacy: a Key Tool to Improve People's Life Cycle", co-funded by the European Commission and coordinated by CeRP - Collegio Carlo Alberto, which aims to share good practices in financial education and to develop new teaching and spreading tools A partnership with main National Universities has also been launched to set up monitoring techniques to measure the effectiveness of the educational activities of the Museum itself. Read more
Financial education initiatives in International Subsidiaries
Privredna Banka Zagreb has founded the first and only Croatian museum devoted to savings and finance. The aim of the Museum is to raise awareness on the issue of saving among the community and particularly the younger generations. It provides a rich coin collection, piggy bank collection from all over the world, old stock collection and historical documents and the most regular visitors are student groups. Read more
In Serbia, Banca Intesa Beograd, as a member of the local network of the Global Compact of the United Nations, since long has been actively involved in financial education program for secondary school students. In 2015, with a particular focus on women's entrepreneurship as a factor of economic growth, Banca Intesa Beograd experts participated, in collaboration with the Association of Women Entrepreneurs in Serbia, in seminars and workshops on financial management aimed at entrepreneurs from three cities in Serbia (Belgrade, Subotica and Cacak). These seminars involved approximately 45 women.
In Hungary, CIB Bank participated in the program " Finance Compass", launched by the Hungarian National Bank, to increase the citizens' awareness on financial matters related to daily life through the publication of articles in the press. In the belief that financial education is crucial, CIB is a major sponsor of the initiative and in 2015 published over 500 articles. This project was complemented by a series of "Testimonials" ("Stafétabot"): interviews with managers of SMEs customers of CIB Bank, presenting their "key to success" on national and local newspapers as well as online media. In all cases, these interviews are flanked by educational articles on specific financial products (factoring, leasing, loans, etc.).
In February 2015 VÚB Banka launched "iPoradca"("iAdvisor", program that involves the presence of a "Digital Ambassador" in every branch, who will help customers understand the benefits of digital services and will teach how to use them in everyday life.
Intesa Sanpaolo Bank Albania, in collaboration with Junior Achievement Albania (entrepreneurial education program), during 2015 involved 16 employees, who offered their skills in high schools, approximately one hour every week. Besides having the opportunity to meet experts, students enjoyed an exceptional opportunity to acquire practical working experience in running mini enterprise. The initiative will continue in 2016 until the end of the school year. The Bank has also signed a partnership agreement with the Faculty of Economics, in order to share experiences and professional skills in various projects within the academic activities. Within the "Forum for Open Lessons" initiative, which is organized by the faculty with the participation of Albanian and international personalities on economic issues, the CEO of the Bank held a lecture on "Lessons learned from the crisis, challenges for the banking system". Graduated students were able to carry out their three-month internship at the Albanian Bank.