The Intesa Sanpaolo trademark embodies the history and values of two of the leading protagonists in the Italian credit sector - Banca Intesa and Sanpaolo IMI- which have decided to join forces and resources to create the largest banking group in Italy and one of the most prominent in Europe.
The logo is designed starting from the Trajan font, the lettering carved on the base of Trajan's Column, a symbol of permanence and stability. It is characterised by the green colour of the original Sanpaolo IMI trademark and the inclined "A" features.
The logo represents the union of the two original names linked by the trademark, depicted by a square pictogram (perfect, harmonious and balanced form) featuring the stylised drawing of a Roman aqueduct, the symbol of permanence and development, as well as life and prosperity, the union of different cultures and people.
The figure of the aqueduct is the element that best expresses and represents the merger of the two Banks - positioned as it is right in the centre of the logo - and the values and commitment driving the operation.
COMPANY IDENTITY CODE
With the aim of confirming and increasing awareness and the image of the Intesa Sanpaolo brand, a unique, exclusive visual style was created and adopted immediately after the merger, for the whole Intesa Sanpaolo Group. All the banks and companies that are part of it aligned their image to the company identity, thus reinforcing their membership of the Group and their recognisability. The Intesa Sanpaolo trademark was the origin for the company identity code and the Group system of graphic symbols; common, recognizable identification elements are represented by the use of the lettering (“Trajan” font) and the colour (green) of the parent company, preceded by the coloured, square logo (aqueduct) as a strong element of membership of the Group.