The Intesa Sanpaolo trademark embodies the history and values of two of the leading protagonists in the Italian credit sector - Banca Intesa and Sanpaolo IMI- which have decided to join forces and resources to create the largest banking group in Italy and one of the most prominent in Europe.

The logo is designed starting from the Trajan font, the lettering carved on the base of Trajan's Column, a symbol of permanence and stability. It is characterised by the green colour of the original Sanpaolo IMI trademark and the inclined "A" features.